ARTICULATING BRANDS, PRODUCTS AND BUSINESS VALUE TO ACHIEVE MAXIMUM IMPACT
Hi, I’m Monica Cravotta.
I’m a brand and product marketing expert, master communicator and executive leader with a 20+ year background working with start-up and mid-sized companies across multiple sectors. My talent and expertise is in crafting strategy articulation that drives results, and in coaching others how to do it. I enjoy working with values-driven founders, entrepreneurs, visionaries, CEO’s, CMO’s, Creatives and anyone else needing help moving the needle for their business or themselves by turning fuzzy into clear, complex into simple, and flat into compelling.
What I Do.
Strategy
Articulation
Go-to-market, brand, creative, product, demand gen, organizational design
Messaging &
Storytelling
Compelling narratives that creatively combine insights and proof-points
Product
Marketing
Product positioning, go-to-market oversight, field enablement
Start-up
Marketing
Business visions translated into impactful stories that secure funding
Brand
Development
Creative in-house or agency management, rebranding, positioning
Fractional
Leadership
Short-term, hit-the-ground running, marketing and brand leader
New Leader
Coaching
Empathetic mentorship for new or aspiring marketing leaders on how to succeed
Public
Speaking
Executive Leadership, Motivational
My Way of Being, Working and Leading.
Lateral Thinking and Inventive
I solve problems creatively and see paths and unexpected connections, making me a great partner for linear thinkers oriented toward logic, existing knowledge, and facts.
Skilled and Well-Practiced in Distilling Complexity
I am very effective at synthesizing complicated or technical content into messages accessible to any audience, seeing patterns where others see confusion.
Inclusive and Affirmative Leadership Style
I’m people-first oriented and lead with empathy and approachability. I believe creating a collaborative atmosphere in which all people feel seen, valued and honored unlocks the best potential for exceeding business goals and sets everyone up to enjoy the journey more along the way.
Strategic and Futuristic
I forge paths and energize others around the visions I am able to see as fully possible.
Adept at Fostering Confidence
With a focus on connectedness, I am very good at leading cross-functional alignments and collaborative planning, crafting influential messaging, and framing up and delivering difficult news.
